Top Tips

• Keep things modern and funky
• Mix it up
• Good examples: Harvey Nichols/Selfridges/Liberty window displays
• Your main window is your feature presentation
• Use mannequins in your store
• Mannequins help customers see what clothes look like when worn - it is difficult to see this when clothes are on a hanger
• Mannequins attract peoples attention
• Use emotion in window displays - good example is laughing mannequin by Big Smile Mannequins from Canada
• Use sculptural pieces - parts of cars, trees, antiques, retro, futuristic...
• Very important: Use lighting
• Use fans to blow clothing or hair
• Use lines, reflection, shadows, and contrast
• Use mannequins made from different materials: plastic, wireframe, transparent, moving (motorised), glass
• Use faceless/headless/armless/legless mannequins
• Mannequins parts: heads, arms, hands, legs to display scarves, hats, rings, socks
• Use child mannequins for displaying children's clothing
• Boost sales by selling accessories - promoted by mannequin parts
• Use layers of clothing for winter - e.g. shirt, sweater, and jacket - display as many items of clothing as possible on in-store mannequins

External Links

• Retail Mannequin Display Ideas - online article by Ron D. Maier
• Ideas for Children's Wear Store Displays - from Baby Shop Magazine.com

Related Links