Sales and Marketing

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Visual merchandising for Kids

Here are some tips for web based visual merchandising.

We've worked many hours on the layout of our online shop and find that creating a visual mix works best for our visitors. We try to keep themes down to single pages and not have too many pages with the same content, instead focus our attention on creating a single place where our visitors can find what they're after rather than searching our entire site.

This is similar to the way a super-market is organised, in that all the groceries are in one place. Usually, in a super-market all the necessities are placed at the back of the shop in order to force the customers to walk through all the other tempting produce.

With a younger, smarter, more web-savvy audience visual merchandising of your online stock is more difficult. Adults are patient up to a certain point, but kids with their 8000 processor Sony Playstations want things now. If they don't see immediately that a page is what they're after - they're gone!

For some ideas and some photographs see VMSD (showing Pottery Barn Kids visual merchandising example) - VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.

Latest Visual Merchandising Books

Contemporary Visual Merchandising by Jay Diamond Professor Emeritus (Paperback - 28 Feb 2010)
Contemporary Visual Merchandising by Jay Diamond Professor Emeritus (Paperback - 28 Feb 2010)
Visual Merchandising 6 by Collins Design (Hardcover - 1 April 2009)
Visual Merchandising 6 by Collins Design (Hardcover - 1 April 2009)
Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Jenny LaPerriere and Trish Christiansen (Paperback - 30 Jun 2008)
Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Jenny LaPerriere and Trish Christiansen (Paperback - 30 Jun 2008)
This is Visual Merchandising! by Monsa Editoriale Team (Paperback - 1 April 2008)
This is Visual Merchandising! by Monsa Editoriale Team (Paperback - 1 April 2008)

Visual merchandising magazines

There are a few visual merchandising magazines available on a subscription basis. Links to these can be found on this page. You can get advice on retail visual merchandising and contemporary approaches to shop fitting.

Smart Retail 2nd Edition

This is easy to read, thought provoking stuff from Hammond, who boasts 21 years of retail-related experience.

Smart Retail 2nd Edition


Further details >>>

Scottish Grocer magazine

Scottish Grocer magazine
Scottish Grocer is the leading magazine for the convenience and retailing sector in Scotland. Whether you own an independent convenience store or work for a chain of food retailers, the Scottish Grocer will give you: - 12 issues delivered direct to your door - Alerts on new product launches - Current information on the latest in-store technology - Ideas on display, space planning, merchandising and shop fitting - Interviews with key players in the Scottish food retail industry - An in depth property section in every issue - News and views on the Scottish off trade - Regular features on business finance, legal issues, accountancy and insurance

Details >>>

Campaign Newspaper

Campaign sales, advertising, and marketing magazine
Published weekly since 1968, Campaign is the UK's leading magazine for the advertising, marketing and media sectors. It has an unrivalled record for bringing you the breaking campaigns, news, jobs, gossip and creative work each week.

Benefits

As a subscriber to Campaign newspaper you will receive the following benefits:
  • Dedicated pages of the latest industry jobs, news, comment and analysis
  • Authoritative, accessible editorial including provocative analysis of the industry
  • Valued opinion on hot topics from key industry players to help you operate at the cutting edge of your business
  • Extensive media section providing features and analysis of the key media issues
  • Free supplements including The A-list annual and all the Campaign Award supplements worth over 100
  • 49 issues per year
  • 15% discount as compared to shop price
  • Delivered to your business or door


More info >>>

Visual Merchandising Books

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising (Hardcover)


by Judith Bell and Kate Ternus

Synopsis

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

Visual Merchandising (Sv-Fashion Merchandising) (Paperback)


by Robert Colborne

Synopsis

The book covers all forms of VM for retailers and students and has worldwide coverage. It is now printed in China and Japan. Profusely illustrated with photographs worldwide.

Visual Merchandising: 3 (Hardcover)


by Vm & Sd Magazine
VM+SD (Visual Merchandising and Store Design) is the leading magazine for retail designers and store display professionals. Serving the retail industry since 1922. Every month, VM+SD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.
See VM+SD here.

Retail Week

Retail Week magazine
The new look Retail Week is packed with all the essential news and issues, practical insights and strategies. Retail Week also introduces new regular features focussing on topics such as marketing, operations, HR and security.

Details >>>

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