Sales and Marketing
Links, Tips, and Books
Visual merchandising for Kids
Here are some tips for web based visual merchandising.
We've worked many hours on the layout of our online shop and find that creating a visual mix works best for our visitors. We try to keep themes down to single pages and not have too many pages with the same content, instead focus our attention on creating a single place where our visitors can find what they're after rather than searching our entire site.
This is similar to the way a super-market is organised, in that all the groceries are in one place. Usually, in a super-market all the necessities are placed at the back of the shop in order to force the customers to walk through all the other tempting produce.
With a younger, smarter, more web-savvy audience visual merchandising of your online stock is more difficult. Adults are patient up to a certain point, but kids with their 8000 processor Sony Playstations want things now. If they don't see immediately that a page is what they're after - they're gone!
For some ideas and some photographs see VMSD (showing Pottery Barn Kids visual merchandising example) - VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.
Latest Visual Merchandising Books
Visual merchandising magazines
There are a few visual merchandising magazines available on a subscription basis. Links to these can be found on this page. You can get advice on retail visual merchandising and contemporary approaches to shop fitting.
Visual Merchandising Books
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising (Hardcover)
by Judith Bell and Kate Ternus
SynopsisThis new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.
Visual Merchandising (Sv-Fashion Merchandising) (Paperback)
by Robert Colborne
SynopsisThe book covers all forms of VM for retailers and students and has worldwide coverage. It is now printed in China and Japan. Profusely illustrated with photographs worldwide.
Visual Merchandising: 3 (Hardcover)
by Vm & Sd Magazine
VM+SD (Visual Merchandising and Store Design) is the leading magazine for retail designers and store display professionals. Serving the retail industry since 1922. Every month, VM+SD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.
See VM+SD here.