Sales and Marketing Links, Tips, and Books

Visual merchandising for Kids

We've worked many hours on the layout of our online shop and find that creating a visual mix works best for our visitors. We try to keep themes down to single pages and not have too many pages with the same content, instead focus our attention on creating a single place where our visitors can find what they're after rather than searching our entire site. This is similar to the way a super-market is organised, in that all the groceries are in one place. Usually, in a super-market all the necessities are place at the back of the shop in order to force the customers to walk through all the other tempting produce. With a younger, smarter, more web-savvy audience visual merchandising of your online stock is more difficult. Adults are patient up to a certain point, but kids with their 8 processor Sony Playstations want virtually instant gratification. If they don't see immediately that a page is what they're after - they're gone! For some ideas and some photographs see VMSD (showing Pottery Barn Kids visual merchandising example) - VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.

Latest Visual Merchandising Books

Contemporary Visual Merchandising by Jay Diamond Professor Emeritus (Paperback - 28 Feb 2010)

Visual Merchandising 6 by Collins Design (Hardcover - 1 April 2009)

Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Jenny LaPerriere and Trish Christiansen (Paperback - 30 Jun 2008)

This is Visual Merchandising! by Monsa Editoriale Team (Paperback - 1 April 2008)

Visual merchandising magazines

There are a few visual merchandising magazines available on a subscription basis. Links to these can be found on this page. You can get advice on retail visual merchandising and contemporary approaches to shop fitting.