Privacy Policy

Policy

Bootkidz Ltd is committed to protecting the privacy of our site visitors.

We fully appreciate and respect the importance of privacy on the Internet.

Disclosure of information to third parties

We will not disclose information about you to third parties except where it is a necessary part of providing a service to you including:

  • arranging for payment
  • finding related products for searches done by you

Any customer information collected will be done so lawfully (in accordance with the Data Protection Act 1998 ). With the exception of email correspondence (name, email, messages) your personal details are not retained by us.

When you buy something from us, we will need to know your name, address, contact details, payment details. This will only be used by us to process your order.

We do not sell, rent or trade information about you.

Verisign™ Trustseal and Verisign™ Malware Scan

We use Verisign Trust Seal and Verisign Malware Scan to ensure the validity and safety of files on our website. Verisign performs a scan of our website on a frequent basis and alerts us immediately should there be any problems with the files on our website. Users of this website can check the validity of this website by clicking on the Verisign Seal of Trust in the top right corner of this webpage.

Site Statistics

We may collect data about which products and retailers where clicked on and which items sold. This data is only analysed by ourselves and our suppliers to improve the relevancy of this website's content.

Third-Party Websites that help us gather visitor statistics

This website uses Google Analytics, Woopra, and StatCounter for the collection of statistical and real time data, for example: visitors and page views over time. This helps us improve this website by providing us with information such popular pages and fashion trends. Woopra provides live statistics to our webmaster to help improve the quality of the website. StatCounter provides geo-specific information, such as IP address, city, and country. IP addresses from our visitors are not permanently stored by us.

Usability Testing

Occasionally (once a quarter for 1 to 2 hours) we will perform usability testing. This involves creating mouse heat maps. We use the following services: mouseflow.com. This helps us measure how far down a page users are reading. By visiting this website at these times you consent to having your mouse trail data recorded and aggregated into a data heat map. We will not share this information with anybody.

Relevancy

Our overriding aim is to make this site as relevant to your search as humanly possible. The purpose of collecting site usage data is to provide you with a more enjoyable experience. This is achieved by improving the relevancy of the pages on the site using this data. This means for example, if we determine that an item is becoming popular - more people visiting our site based on a search keyword - for example: "Ugg Boots" - that we will improve the content for Ugg Boots, so as to make this content more relevant and up to date.

What are Cookies?

A cookie is a small information file that is sent to your computer and is stored on your hard drive. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Our service providers will use cookies in order to track the sales you have made via our website.

Ad opt-out and opt-in, and DoubleClick DART cookie

You can opt-out of ad customisation by blocking the cookie google uses. To opt-out see the following page. You can also use a browser add-on to opt-out - this will install software into your browser - see here for details.

Google has advised us to notify our customers of the following data collection policy, known as the DART cookie. Google, as a third-party vendor, uses cookies to serve ads on this website. Google's use of the DART cookie enables it to serve ads based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. You will see the same number of ads as before, but they may not be as relevant when you opt out. You may also use this tool to opt-out of other Internet based behavioural advertising. Please note that these opt-out tools are specific to individual web browsers (e.g. Internet Explorer, Firefox, Netscape) and that should you use a different browser (on the same or a different computer), then you will need to opt-out using that browser. If you would like to opt back to improve the relevancy of ads whilst you surf the Internet then visit Google's ad opt-in webpage.

Contacting us

If you have any questions or feedback about this statement please do not hesitate to contact us, we will be delighted to answer any questions you may have.

You can send an email to:

info@bootkidz.co.uk

 

External Links: Other Privacy Policies on the Web

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How can we help?

Email your questions to: karen@bootkidz.co.uk

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