The Boot Kidz — Visual merchandising

Visual Merchandising Tips

Karen Henry Tips Visual merchandising

The more traffic you have the more sales you will generate, this applies to both web and high-street Think of ways to increase traffic For the web, create content that bloggers and social bookmarkers (Twitter, Instagram, Facebook...) will want to link to For brick and mortar shops putting sales banners, flags, balloons and other attractive frontage (flowers etc) will draw people into the shop Special events are useful for getting people interested in your brand and increasing repeat business Special guests Sale events Saturday events Evening events People are in a hurry - respect your visitors time in your shop...

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Ideas for Window Displays

Karen Henry Colour Form Mannequins Planning Shape techniques Visual merchandising window display

Visual merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.  Merchandising itself is selling products that are related to the core business. For example, selling baseball caps at a baseball game is merchandising. Visual merchandising are the ways in which merchandise is sold. Visual merchandising is creating attractive displays and careful placement of visual elements - which can be anything - photos, pictures, sofas, lighting, to increase sales of merchandise. It is a well known that the human eye is naturally attracted to colours and shapes.The famous Russian artist Kandinsky created abstract...

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Discount Signs

Karen Henry Discount Signs Visual Merchandising

Welcome Welcome to Bootkidz. We've made these discount signs for you to download. Each discount sign can be downloaded and printed on larger quality paper. Discount Signs

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Retail Design and Technology Magazine

Karen Henry 2011 Design magazine retail retail news Visual merchandising

Retail Design and Technology Magazine

Author: Karen Henry, Chief Designer, Bootkidz Ltd London, UK Email: karen@bootkidz.co.uk Google+ Facebook Twitter Bootkidz appeared on page 26 of the July 2011 edition of RD&T magazine entitled "Smash and Grab".  Retail Design and Technology magazine have a very impressive in-print/online magazine that has a "real magazine look and feel" with turning pages that you read directly on your computer screen.    

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Top reasons to use mannequins for visual merchandising

Karen Henry Article Mannequins retail Visual merchandising window displays

Window mannequins are used to create attractive storefronts and gain the attention of passers-by. Used in conjunction with store product lines and display discount signs, window mannequins improve sales and in-store foot traffic by being front-line customer acquisition tools. One of the key principles of store management is having a successful visual merchandising strategy. Window mannequins form part of the foundation of almost any store's arsenal of sales techniques. No matter what type of store you run, whether it's a coffee shop or a hair-dressing salon, window mannequins are an important part of new customer acquisition. Window Mannequin Styles  There are many styles of...

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