The Boot Kidz — techniques

Ideas for Window Displays

Karen Henry Colour Form Mannequins Planning Shape techniques Visual merchandising window display

Visual merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.  Merchandising itself is selling products that are related to the core business. For example, selling baseball caps at a baseball game is merchandising. Visual merchandising are the ways in which merchandise is sold. Visual merchandising is creating attractive displays and careful placement of visual elements - which can be anything - photos, pictures, sofas, lighting, to increase sales of merchandise. It is a well known that the human eye is naturally attracted to colours and shapes.The famous Russian artist Kandinsky created abstract...

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What is Merchandising?

Karen Henry Article Example Ideas Merchandising Sales Selling Strategy Techniques Tips

What is merchandising? Merchandising is finding or creating supporting or related products to sell alongside your main product range. Merchandising helps sustain commercial activity related to the main product or products of mainly retail businesses. Cash flow is important for all businesses. Without merchandising, most businesses would quickly run out of capital. Who uses merchandising? Retailers most commonly use merchandise to support their brand.  Their brand is the main product and merchandise is all the products that support the brand. Most successful businesses use merchandising - even if they know don't know they do! Merchandising can be "service based" or...

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