The Boot Kidz — Selling

What is Merchandising?

Karen Henry Article Example Ideas Merchandising Sales Selling Strategy Techniques Tips

What is merchandising? Merchandising is finding or creating supporting or related products to sell alongside your main product range. Merchandising helps sustain commercial activity related to the main product or products of mainly retail businesses. Cash flow is important for all businesses. Without merchandising, most businesses would quickly run out of capital. Who uses merchandising? Retailers most commonly use merchandise to support their brand.  Their brand is the main product and merchandise is all the products that support the brand. Most successful businesses use merchandising - even if they know don't know they do! Merchandising can be "service based" or...

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